Kevin Keegan's Newcastle 1992-1997 "The Entertainers"

ENG 25mnts

Newcastle.The.Entertainers.ENG.twb22.mp4

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In May of 1996, one of the most exciting teams ever to grace England’s top flight fell agonisingly short of winning the Premier League title. But do they deserve more credit for their achievements or will they forever be known simply as the entertainers? The 1995/96 season was memorable for many reasons. From Alan Hansen’s “You’ll win nothing with kids” speech on the opening day of the season right through to Kevin Keegan’s “I’d love it” spat with Alex Ferguson during the title run-in, there was never a dull moment it seemed. And if one side was to encapsulate that most swashbuckling and cavalier of seasons it was the equally swashbuckling and cavalier Newcastle United under the management of Kevin Keegan, who had turned the Magpies from Second Division relegation fodder into Premier League title contenders almost overnight.

Keegan had taken over from former Spurs and Argentina star Ossie Ardiles in 1992 as the club slumped to bottom of the old Second Division for only the fourth time in their history. Something needed to be done to halt a slide that was sending Newcastle United into Division Three in what was the club’s official centenary year. Around the same time as things were turning sour on the pitch, Sir John Hall's Magpie Group were bidding to take overall control in a huge boardroom restructuring which was to eventually have a monumental impact on the club in the years to come. Following a defeat to Oxford in February 1992 the new board decided enough was enough and Ardiles was replaced by the former European Footballer of the Year, ex Toon star and one of the game’s first superstars, Kevin Keegan. The hope was that he could save the club from relegation, but failure would almost certainly result in the club going to the wall.

Keegan joined Newcastle United  and spent two seasons there, during which time he was extremely popular with the supporters. He played 78 times, scored 48 goals and helped them to promotion from the Second Division in 1984, within a team which also contained Peter Beardsley, Chris Waddle and Terry McDermott. His contribution to Newcastle's promotion, which ended their six-year absence from the First Division, earned him iconic status on Tyneside. The move of a player of his stature to a Second Division Club was unheard of, which caused euphoria on Tyneside. 

So much so, the television series, 'Auf Wiedersehen Pet' used a newspaper clipping about Keegan moving to Newcastle, to persuade Oz to go back to Tyneside. Keegan announced his retirement prior to the end of the 1983–1984 season. His last league game came against Brighton and Hove Albion, scoring in a 3–1 victory. Keegan's final appearance for Newcastle came in a friendly against Liverpool some days later, leaving the pitch in a helicopter whilst still dressed in his kit. He moved with his family to Spain, stating that he would never enter football management, although he did carry out occasional work as a football pundit for British television.