Ladies First: Stories of the Women's World Cup 2015

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2015 was a hallmark year for Concacaf, with Canada hosting the 2015 FIFA Women’s World Cup. In addition to being one of the most competitive and thrilling Women’s World Cup tournaments, it was wildly successful off the field as well, with $493.6 million in economic activity for Canada, which surpassed the expected total of $337 million. Attendance-wise, Canada 2015 set the standard with a WWC record 1,353,506 fans attending matches, with an average match attendance of 26,029 and seven matches with at least 50,000 spectators, thus setting an attendance record for a FIFA competition apart from the FIFA World Cup. The economic activity spurred by Canada 2015 resulted in a very healthy financial outlook for Canada Soccer in 2016, with a reported $2.9 million surplus under the guidance of then-Canada Soccer President Victor Montagliani, who now serves as President of Concacaf.

The television ratings for Canada 2015 were also impressive. The tournament was watched by 750 million worldwide viewers, including 20.8 million and Canada, while the Final between the United States and Japan was watched by 26.6 million viewers in the United States.These marks set by Canada 2015 would be bested by France 2019, with 1.12 billion global viewers enjoying coverage of last summer’s Women’s World Cup, up 30% from Canada 2015, including over 260 million live viewers of the Final between the USA and Netherlands, more than doubling the amount from the 2015 Final.